Just think of the number of people who use mobile phones today. In the United States alone, nine out of ten people use a mobile phone to communicate with loved ones, check their email, and have fun. With mobile phone being one of the most ubiquitous consumer electronics products on the market today, the set of connectivity options found in mobile phones today encompasses a range of wireless or wifi fidelity, Bluetooth, 3G and now 4G. And for advertisers or companies equipped with the right tools, like bulk text messaging software or MMS messaging software, they couldn't have a hard time reaching nearly ninety percent of the population in the United States, that would be more than two hundred million people. It just goes to show that good advertising techniques, as well as marketing strategies coupled with the right technology, can turn things around for many companies that don't really have the finances or the resources to pay for expensive advertising campaigns bulk text messaging.

The future of advertising is almost upon us. The means used are changing, but the goals are essentially the same, to inform as many people as possible about the product being advertised. Today, mass SMS text messages, as well as other forms of advertising campaigns that depend on the services of telecommunications networks, allow us to glimpse the future of advertising. This form of advertising or marketing not only seeks to inform, but also seeks to shape public opinion about the product or service that is advertised or marketed by using one of the most ubiquitous devices today; cell phone. This vision of the future may not necessarily come true, but all signs currently point to the possibility of this vision becoming the status quo. The enormous growth of the mobile or cellular telephone industry can only accelerate the realization of this advertising vision. So the only problem would be how to regulate this type of marketing / advertising, but once again the revenue reward for companies will easily overshadow any potential drawbacks regarding regulation or censorship of these forms of advertising or marketing tactics. .
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